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Literary Hub » What Was Literary Twitter? The Bracket


We are gathered here to celebrate the brief, bright, Roman Candle life of Literary Twitter, a mesmerizing and maddening place where the most talented writers used to rub shoulders with the most unbalanced shitposters.

If you’ve ever had to stop a conversation to explain Kidney Gate to a confused loved one or quoted a Joyce Carol Oates banger in a group chat, welcome. This bracket is for you.

Does a version of this community still exist on X, in some corner? Or on Bluesky with the joke scolds, or on Mastodon with the Linux hackers, or on Threads with the voice-forward brands? Perhaps. But the particular microblogging alchemy of Literary Twitter of the late 2000s to early 2020s will probably never again exist. Where else were so many opinionated readers and writers sloshing in the same warm pool water, where the frenzied, silly posting merged real life stakes with absolute, terrifying chaos? Where else could award winning writers pop off about nothing at all, and nobodies could rattle the ivory towers? Literary Twitter was a horrible, beautiful place. And now, for better or for worse, it’s gone.

In an attempt to reclaim some of the fun (?) we used to have on this here internet, we at Literary Hub have plumbed the depths of our scrolling rotted brains to put together a list of the weirdest and most consequential posts, conversations, and personalities from those halcyonline years. (In the spirit of this thing, I’m sure you’ll let us know what we missed.)

RIP Lit Twitter, we loudly knew thee.

Behold, the Bracket:

Literary Hub » What Was Literary Twitter? The Bracket[Click to enlarge]

Rules

Now that Literary Twitter is dead, we’re asking, “What was it?” In this bracket, we’re seeking the Most Literary Twitter moment, discourse, or personage. What has been stuck in your mind, who sent you running to your group chat, what kept you scrolling for longer than you should have? What are you still bringing up in conversation today and having to explain to people with normal brains? In short, what most exemplified whatever the hell Literary Twitter was?

We’ve sorted all of the contenders (that we can remember) into four categories: Existential Crises, Matters of Taste, Bad Behavior, and Reading Comprehension. Each quadrant’s winner will face off on Friday, before the final head-to-head on Monday, November 24th to crown our winner.

Voting Schedule

Round of 64 Character Limit: Voting open now until tonight at 7:00 PM EST

Round of “dang, only 32 likes?”: Voting open Tuesday, November 18th from 10:00 AM – 7:00 PM EST

Round of “sweet, 16 new followers”: Voting open Wednesday, November 19th from 10:00 AM – 7:00 PM EST

The Retweeted 8: Voting open Thursday, November 20th from 10:00 AM – 7:00 PM EST

The Quarter Finals: Voting open Friday, November 21st from 10:00 AM, until Sunday November 23rd at 7:00 PM EST

The Finals: Voting open Monday, November 24th from 10:00 AM – 7:00 PM EST

And the winner will be announced on Tuesday, November 25th!

How To Vote

We’ve got handy voting forms embedded below. Like looking back at the old Twitter interface, they’re a little ugly, but they get the job done. Simply select which of the two discourses you think should advance, and we’ll tabulate the votes at the end of each day.

Log on….

 

 

Literary Hub » What Was Literary Twitter? The Bracket


the genre wars (1) vs. empty chair photos (16)

Literary Hub » What Was Literary Twitter? The Bracket

the genre wars (1)

Trending Because: One of the foundational debates in books that raises a million discoursable questions: Is it pretentious to refuse to read fantasy? Is it escapist to only read sci fi? What even differentiates genre and literature? Is a book inherently unserious if it has dragons? Can you “elevate” a fantasy story with elves by giving them a trauma backstory? What makes a “real book”? Isn’t “literary fiction” actually just its own genre? All of these important (?) issues were discussed ad nauseam on the old Literary Twitter. And then discussed again. And again. And again, as if some biological clock were repeating its cloying chime, leading us brightly down the road to our collective intellectual doom. As The Guardian tweeted, “literature vs genre is a battle where both sides lose.”

Retweeted by: GoodReads power users and grad students aspiring for tenure track

VS.

empty chair photos (16)

Trending Because: No one goes to book readings, a fact of life which has spawned a very specific genre of tweet, in which an author tweets out some empty chairs and (maybe) gets rewarded with a few sympathetic takes and likes and (maybe maybe) book sales. Are things actually worse for touring authors this decade? Not really, our critic found in 2023. It’s just that, on Literary Twitter, everyone can hear you scream see the chairs.

Retweeted by: Guilty people in their pajamas

“i’m quitting substack” (8) vs. #PublishingPaidMe (9)

Literary Hub » What Was Literary Twitter? The Bracket

“i’m quitting substack” (8)

Trending Because: Substack, the platform for breaking bad, has been plagued by waves of public quitting since at least 2022our own Brittany Allen broke the whole thing down earlier this year. This discourse has been going on for years now, and it’s been so sticky because it pulls together a number of larger conversations: what sort of editorial responsibility does a private platform have? Is engaging with and platforming as harmful as ignoring or banning it? And is it fun to share a platform with a bunch of straight-up Nazis?

In the short term though, it doesn’t seem like the “subscribe to my Substack!!!!” emails are stopping anytime soon.

Retweeted By: The biggest personal brands in indie media, free speech absolutists, fleece-vest tech guys

VS.

#PublishingPaidMe (9)

Trending Because: At its best, Twitter was amazing as an organizing tool: you could yell at powerful people who were usually holed away in their ivory towers and you could share information they were trying to hide from the rest of us. Black writer L.L. McKinney started the hashtag #PublishingPaidMe to draw attention to the disparity between what Black and white authors were getting paid for deals. And it took off: Big name authors joined in to share what they made, and it got the attention of publications like The Times, NPR, and Vulture too. As much as people poo-pooed Twitter organizing as slacktivism, this sort of crowd-sourced transparency had its uses.

Retweeted by: The angry and underpaid

ai apocalypse (5) vs. king lear as aspirational covid project (12)

Literary Hub » What Was Literary Twitter? The Bracket

ai apocalypse (5)

Trending Because: To its eternal credit, Literary Twitter was deeply skeptical of artificial intelligence from the jump. We were way ahead of the curve of hating on LLMs, and for good reason: AI’s being used by weirdos to cram books at massive volumes, make the Pope look swaggy, and steal whole libraries of other people’s work. Anti-AI resistance crashed NaNoWriMo and made David Balducci mad in front of the Senate.

One positive side effect of the AI hate is that it’s inspired some great new terms like “slop” and “clanker”—though we may have Jar Jar Binks to thank for that second one.

Retweeted by: Bots, of course

VS.

shakespeare wrote king lear in quarantine, and maybe so can you? (12)

Trending Because: In the COVID spring of 2020, Literary Twitter seemed to think you had two options when stuck inside: sourdough baking and writing a classic of English literature. Very early in lockdown, Rosanne Cash posted on Twitter: “Just a reminder that when Shakespeare was quarantined because of the plague, he wrote King Lear.”

We had a lot of time to post about this, and really made the most of it. In fact, with all the time we spent posting about writing King Lear, a lot of us probably really could have written a King Lear.

Retweeted By: Novelists with agents emailing them about overdue rewrites, people who post about their WIP, Shakespeare nerds

men don’t read (4) vs. duchess goldblatt (13)

Literary Hub » What Was Literary Twitter? The Bracket

men don’t read (4)

Trending Because: American men have been around for almost 250 years now, but no one has yet managed to figure them out. A recent flashpoint in the Men Debates is whether they like books or not. The data points to the fact that men aren’t reading that many novels—or books in general—but the vibes are pointing in a thousand different directions.

There are some excellent long pieces on the phenomenon, but on Twitter the debate has consisted mostly in how reading Blood Meridian is like grunting, under thirty-five year olds reading is the ick, or “books is a woman things.”

Retweeted by: Worried book club members.

VS.

duchess goldblatt (13)

Trending Because: Duchess Goldblatt was more than Duchess Goldblatt: she—an imaginary persona built one Tweet at a time by an anonymous user—was emblematic of the brief era in which a Twitter-only entity could not only be a celebrity (or maybe merely a who-lebrity) but also get a book deal. Duchess Goldblatt, a fictional author, was beloved by many real authors, and also, famously, Lyle Lovett. Maybe it was the gentle wisdom, maybe it was the gentle weirdness, probably it was both.

Either way, it worked. “Duchess Goldblatt became a magical, greatly beloved character, a friend to all humanity, an ongoing example of practicing loving kindness,” wrote the account’s anonymous author in 2021. “Today she has 50,000 followers and gets adoring fan mail. She lives in a fictional utopia where the sun always shines and the moon closes every three weeks for cleaning and maintenance. I, myself, on the other hand, ordinary corporeal carbon-based being—well, let’s just say key people have gone to court to fight for their God-given right to escape from me.”

Retweeted by: Bakers, literal and metaphorical

shitty media men (6) vs. the “i sexually identify as an attack helicopter” story (11)

Literary Hub » What Was Literary Twitter? The Bracket

Shitty media men (6)

Trending Because: “Shitty Media Men” began in October of 2017 as an anonymous Google spreadsheet. Maybe you remember it coming through your inbox. (It was forwarded to multiple women in the Lit Hub office.) Even if you were never actually sent it, you probably remember the social media (and regular media) shit (ha ha) storm it kicked off.

The spreadsheet was just what it said on the tin: a list of shitty men in media: editors, writers, publishers, etc. Anyone could contribute anonymously, and the shittiness ranged from rape to creepy behavior to flirting. It had been intended as a sort of digital whisper network—the rules listed at the top of the document were “Please never name an accuser, and please never share this document with a man.” There was also a disclaimer, which read “This document is only a collection of misconduct allegations and rumors. Take everything with a grain of salt. If you see something about a man you’re friends with, don’t freak out. Men accused of physical sexual violence by multiple women are highlighted in red.” The document was only live for about 12 hours; by the time it was taken down (because BuzzFeed was planning to write about it publicly) it featured over 70 names and had gone hugely viral, at least in media circles, which very much includes our own Literary Twitter.

Three months later, an editor named Moira Donegan published an essay in The Cut outing herself as the creator of the Shitty Media Men list—in large part because Katie Roiphe was planning to dox her in Harper’s magazine, which Donegan learned through a fact-checker.

“I was incredibly naïve when I made the spreadsheet,” she wrote. “I was naïve because I did not understand the forces that would make the document go viral. I was naïve because I thought that the document would not be made public, and when it became clear that it would be, I was naïve because I thought that the focus would be on the behavior described in the document, rather than on the document itself. It is hard to believe, in retrospect, that I really thought this. But I did.”

There was controversy over the list itself; there was controversy over its design, its purpose, its ownership, and of course there was controversy when it came out that Roiphe planned to name Donegan.

“People who opposed the decision by Harper’s speculated about what would happen to me as a result of being identified,” Donegan writes. “They feared that I would be threatened, stalked, raped, or killed. The outrage made it seem inevitable that my identity would be exposed even before the Roiphe piece ran. All of this was terrifying. I still don’t know what kind of future awaits me now that I’ve stopped hiding.”

As for Roiphe, in the eventual Harper’s piece, she wrote:

Before the piece was even finished, let alone published, people were calling me “pro-rape,” “human scum,” a “harridan,” a “monster out of Stephen King’s ‘IT,’?” a “ghoul,” a “bitch,” and a “garbage person”—all because of a rumor that I was planning to name the creator of the so-called Shitty Media Men list. The Twitter feminist Jessica Valenti called this prospect “profoundly shitty” and “incredibly dangerous” without having read a single word of my piece. Other tweets were more direct: “man if katie roiphe actually publishes that article she can consider her career over.” “Katie Roiphe can suck my dick.”

Twitter. It was great for everyone!

Retweeted by: Everyone in your office

VS.

“i sexually identify as an attack helicopter” story (11)

Trending Because: A transphobic meme became a short story premise became a social media firestorm became a nightmare for a young writer. It’s a very convoluted, strange and in places sad publishing story (The Atlantic and Vox had good analysis), but one that would not have happened, and so quickly, without Twitter.

Retweeted by: Speculative fiction fans and people who don’t undertand speculative fiction

mfa vs. nyc (3) vs. name the translator (14)

Literary Hub » What Was Literary Twitter? The Bracket

mfa vs. nyc (3)

Trending Because: If you’re looking to spend a ton of money, there are really only two options: grad school or moving to an expensive city. MFA vs. NYC was a forever discourse about what makes someone a better writer: a formal education with lectures, workshops, and homework or an informal education with readings, networking, and service jobs. N+1 named this debate with a long piece and later an essay collection, and both sparked a lot of think-piecing. But of course, Literary Twitter had its own fervent thoughts (this is another one that just came around and around and around), and the tweet threads got so involved that some of them got repackaged as articles.

Retweeted by: People justifying the choices they’ve already made

VS.

name the translator (14)

Trending Because: Translators make the literary world go round, and thanks to Twitter, they started to get more of the respect they’re owed. On September 30th, 2021—International Translators Day—Jennifer Croft (translator of Olga Tokarczuk’s Booker-winning Flights) and Mark Haddon (author of The Curious Incident of the Dog in the Night-Time) circulated an open letter asking that translators be named on the cover of the books they’ve translated. The letter and accompanying hashtag took off, prompting Pan Macmillan UK to put their translators more front and center, and other Big Fives pledged to do better, too.

Twitter activism does sometimes work!

Retweeted by: Everyone outside of the anglophone navel-gazing and tired of all the English

the harper’s letter saved free speech (7) vs. is it ableist to say writers should read? (10)

Literary Hub » What Was Literary Twitter? The Bracket

the harper’s letter saved free speech (7)

Trending Because: The most high-minded version of “it should be illegal to get mad at me online” dropped in 2020 to immediate controversy. To the uninitiated, “A Letter on Justice and Open Debate,”was an open letter in Harper’s about the “moment of trial” facing American cultural institutions. The letter’s tone was both-sides-y and scolding, earning immediate scorn—the pearl clutching about cancelation from some of the biggest names in media struck many as disingenuous.

As the debate over the letter raged, it became clearer that a lot of its defenders didn’t care about rising fascism or the brutal crackdown on student protest as much as they cared about not being yelled at on Twitter. A few signers have retracted their support, but the Harper’s Letter has become a metonym for elite liberal hypocrisy in the second Trump era, prompting a lot of us to look back and ask, “Where are you now?”

Retweeted By: Professional centrists, former debate team members, the last people with stable and well paying jobs in media

VS.

is it ableist to say writers should read? (10)

Trending Because: The trick to Twitter was to be just popular enough. There has always been a hard ceiling on the benefits of virality: you want to be popular, but never the main character.

One of the most searing examples of this dynamic was when Ana Mardoll got the main character treatment after posting a now deleted Tweet saying it’s ableist to expect writers to read. Weird stuff, by all accounts, and this was such an attention-grabbing take that it also led people to discover that Mardoll was a neoptism hire at the giant weapons company Lockeed Martin, in addition to being a writer. If you don’t remember the details (and want to), Brandon Yu helpfully rounded up the whole story here.

Writing, building bombs, and posting wild takes? That’s the American Dream right there.

Retweeted by: Drone pilots who love YA

j.k. rowling (2) vs. franzen’s rules for writing (15)

Literary Hub » What Was Literary Twitter? The Bracket

j.k. rowling (2)

Trending Because: In the last six(ish) years, J.K. Rowling has gone from the beloved author of a beloved children’s book series to a gleeful TERF who has destroyed her own cultural legacy and betrayed the world she created. It seems inevitable now, but the truth is, at the risk of a statement so universal as to be meaningless, everything might have been different if she just hadn’t had Twitter.

Case in point: the slide to TERFdom actually began in 2018, when J.K. Rowling liked a tweet that called trans women “men in dresses,” but wrote it off as an accident. “I’m afraid J.K. Rowling had a clumsy and middle-aged moment and this is not the first time she has favorited by holding her phone incorrectly,” a spokesperson said.

In 2019, Rowling followed the transphobic YouTuber Magdalen Berns; people noticed. But they really noticed when she tweeted support for a woman named Maya Forstater, who was fired for making transphobic statements.

“Not only is it a transphobic take, it’s also a boring one—‘sex is real’ is a tired (though still harmful) trope of transphobia that upholds binary-driven views of sex and gender, ignoring the reality of intersex and non-binary individuals, in addition to the humanity of trans people,” our editor Corinne Segal wrote at the time.

Then, in June 2020, when we were all in a really bad mood (which has lasted until this moment), she leveled up, tweeting this out:

At this point, the backlash was intense and growing. Rowling published an essay explaining herself on her website. Actors from the Harry Potter universe began to speak out against Rowling’s tweets. Also, for a reason I can only suppose had to do with an undisclosed pettiness competition, when Stephen King tweeted “Trans women are women,” Rowling deleted one of her own tweets praising him.

In September, Rowling published a novel under her pseudonym Robert Galbraith, about a fictional serial killer who dressed as a woman. Again, Twitter noticed, to the degree that the Times of London published an open letter signed by writers like Ian McEwan, Tom Stoppard, and Lionel Shriver, decrying “an insidious, authoritarian and misogynistic trend in social media.” London bookshop The Second Shelf responded with their own open letter, signed by writers like Jeannette Winterson, Max Porter, Daisy Johnson, and Naoise Dolan, which argued that “Culture is, and should always be, at the forefront of societal change, and as writers, editors, agents, journalists, and publishing professionals, we recognise the vital role our industry has in advancing and supporting the wellbeing and rights of trans and non-binary people.”

Honestly, at that point, the hits kept on coming, but the die was cast. You can keep torturing yourself with the excellent play-by-plays here and here if you want to. (Maybe it was the black mold all along??) Also, did you know that there is an entire Wikipedia page entitled “Political views of J.K. Rowling”? Now you do.

Now, all that’s left to what was once Potter Twitter is to figure out what to do about their Deathly Hallows tattoos.

Retweeted by: Pamela Paul

VS.

franzen’s rules for writing (15)

Trending Because: We’re going to take partial credit for this one, but the truth is it’s just one example of the kind of fervor that so often roiled Literary Twitter in the Old Days. In November 2018, Lit Hub published Jonathan Franzen’s “10 Rules for Novelists” (which was, by the way, not remotely new—it was excerpted from his forthcoming essay collection and had been originally published in The Guardian eight years before), and the internet went wild, with denial, mockery, rage, resignation, and more mockery.

Retweeted by: Everyone who was hungover and cranky after the 2018 National Book Awards

Literary Hub » What Was Literary Twitter? The Bracket


bad art friend (1) vs. nancy pelosi x bono (16)

Literary Hub » What Was Literary Twitter? The Bracket

bad art friend (1)

Trending Because: Bad Art Friend was the biggest literary story—Twitter or otherwise—of 2021. In case you’ve blocked it out, it all started on October 5, when Robert Kolker published a feature article in The New York Times entitled ​​“Who Is the Bad Art Friend?”. The saga within is almost too convoluted to summarize, but basically, back in 2015, a writer named Dawn Dorland donated one of her kidneys to a stranger and posted about it on Facebook—only to find, sometime later, that another writer, Sonya Larson, an acquaintance via the Boston nonprofit writing org GrubStreet, had written a short story about kidney donation that seemed to borrow heavily from her Facebook posts. Lawsuits, and some staffing changes at GrubStreet, not to mention everyone turning off their history, ensued.

Literally everyone seemed to have a take on this, even people not usually on Literary Twitter. Some read the article and concluded that Dorland was the Bad Art Friend. Others thought it was Larson all along. As our own Walker Caplan put it at the time: “The lesson of “Bad Art Friend” is Cover your tracks when writing fiction about real people; or it’s Never pitch articles about yourself; or it’s Don’t extensively insult your acquaintances in group chats lest they be subpoenaed; or it’s The conflation of friendship and professional connection that the writing world necessitates isn’t good for anyone.” (Lit Hub’s official take is that donating kidneys is good.) It spurred major, frenzied discussions about writing communities, race, class, cringiness, mean girls, the literary industry at large, and of course, the literary internet itself. That’s what staring into a mirror when you are, yourself, a mirror gets you.

(By the way, in 2023 a court ruled that the Bad Art Friend was in fact, both of them.)

Retweeted by: Writers suddenly living in fear of their group chats being subpoenaed; AWP-goers

VS.

nancy pelosi x bono (16)

Trending Because: For one day, a poem brought everyone on Literary Twitter together for once. Yes, a poem! A poem by Bono, about Ukraine, which Nancy Pelosi apparently read at the Annual Friends of Ireland Luncheon.

The cringe that Literary Twitter emitted, en masse, was almost audible.

Was the poem any good, you may be asking? You can decide for yourself, but we’ll just leave some links to poetry by actual Ukrainian poets here.

Retweeted by: Snobs (complimentary)

margaret atwood scoots (8) vs. q.r. markham’s super-plagarism (9)

Literary Hub » What Was Literary Twitter? The Bracket

margaret atwood scoots (8)

Trending Because: The bastards can’t grind you down if they can’t catch you. While on tour for her book The Testaments in 2020, the Booker winner zipped around a New Zealand parking lot on an electric scooter. You just gotta watch it.

Retweeted By: Transit nerds and older, nostalgic X-Games fans

VS.

q.r. markham’s super-plagarism (9)

Trending Because: You know, Markham’s feat of creating a spy novel—and selling it!—by stitching together passages from other people’s spy books, might have made for an interesting project if he hadn’t lied about it. But he did lie, of course. Q.R. Markham, a.k.a. writer and bookstore owner Quentin Rowan, painstakingly assembled a Megazord of a book by combining copied passages from other people’s spy books—a feat which a lot of us thought sounds like more work than writing. The buzzy debut was revealed to be a Frankenstein’s monster by online sleuths, and nicely compiled in articles by Lizzie Widdicombe, and analyzed as a phenomenon by Macy Halford. For a spy writer, Markham should have known to cover his tracks better: it’s Moscow Rules, read your Herron and Le Carré, man!

Retweeted By: Spy fiction fans finally getting to find a mole in real life

“come over at do bring coke now” (5) vs. jumi bello (12)

Literary Hub » What Was Literary Twitter? The Bracket

“come over at do bring coke now” (5)

Trending Because: This is what Bret Easton Ellis tweeted at 2:13AM (his time) on December 3, 2012. This, apparently a misdirected text to his dealer, has been described as “the greatest tweet of all time.” Years later, he auctioned off the tweet as an NFT.

Retweeted by: People afraid to merge

VS.

jumi bello (12)

Trending Because: In 2022, writer Jumi Bello published an essay on Literary Hub about her debut novel, The Leaving, which had been scheduled to be released by Riverhead this year, but had been canceled after Bello admitted to her publisher that parts of the book had been plagiarized.

Very soon after the essay was published, it was retracted—because of another incidence of plagiarism, which Literary Twitter had been quick to spot. The section in question was a paragraph about plagiarism, which was very similar to another paragraph about plagiarism at a website called . . . Plagiarism Today.

Obviously, Literary Twitter had strong opinions, but in an unusual turn of events, the overall mood went from judgement and schadenfreude to a kind of radical compassion, as notable writers pushed back against the “glee” and jokes to acknowledge the complex set of social and psychological factors that contributed to Bello’s actions. It’s possible a few minds were even changed. Not something you saw all that often on the hellsite.

Retweeted by: People who want six-figure book deals and/or for us to be nice to each other

elena ferrante’s identity (4) vs. literary hotties vs. non-hotties (13)

Literary Hub » What Was Literary Twitter? The Bracket

elena ferrante’s identity (4)

Trending Because: Who is the pseudonymous author of the beloved Neapolitan novels? Does it matter? Has it been figured out once and for all? Academia seems to think it’s sorted, and a bunch of Twitter agrees. But really, isn’t it more fun to not know, or imagine she could be any one of us?

This got to be such a fascination for Twitter that it became a filter through which other questions of identity are understood. Take for example the “don’t make me explain what this all means” headline: “The power of anonymity: as Twitter celebrity Dril reveals his identity, an Elena Ferrante expert explains what he’s lost”. Dril and Elena Ferrante in the same headline? Thanks Twitter for making this possible.

Retweeted by: Investigatori digitali

VS.

literary hotties vs. non-hotties (13)

Trending Because: Like all the best Literary Twitter scuffles, this one was a mere two days of extreme internet outrage, before we all went to go read a book or something. The adaptation of Joyce Carol Oates’s Blonde, starring Ana de Armas as Marilyn Monroe, was in the news, and Terese Marie Mailhot tweeted this: “Joyce Carol Oates shouldn’t have written Blonde. What could a literary non-hottie know about the exploitation of femme, highly sexualized women—women who look and act like Oates have no compassion or love for women like Marilyn. They’re just as bad as men at writing them.”

“Immediately, and for a couple of days afterwards, it was like Christmas morning in the writer’s wing of twitter.com,” wrote our editor Dan Sheehan at the time. “People gleefully discussed the nature (and responsibility) of the literary non-hottie, defended the hotness of young JCO, accused present day JCO of misogyny, accused Mailhot of even more misogyny, and just generally had a grand old time savoring this wonderful new phrase.”

Mailhot clarified her joke, but the storm was already perfect, just like Marilyn Monroe’s hair, and JCO’s skin, and, friends, all of us.

Speaking of literary hotties, did you know that young Victor Hugo looked a lot like Taylor Swift?

Retweeted by: Literary mid-hotties

wtf daniel mallory (6) vs. posting your wordle score (11)

Literary Hub » What Was Literary Twitter? The Bracket

wtf daniel mallory (6)

Trending Because: A long New Yorker profile exposed a thriller author’s string of deceptions, and it led to a very good day of posting. But mostly, we all remember where we were when we heard about the pee cups.

Retweeted by: Compulsive liars looking for inspiration

VS.

posting your wordle score (11)

Trending Because: DEBUT: In 2021, Wordle launched online and the homemade indie game immediately grabbed a ton of attention. MONEY: In 2022, the New York Times bought the game for seven figures. VIRAL: For bookish nerds, this game was like catnip. Wordle took over social media, group chats, and our minds. We wondered about the psychology of our obsession, we cheated, we (maybe) acted like assholes to our partners. It short, this cutesy game became an addiction, a threat to our mental health, and a meme on Twitter.

Retweeted by: Adults who still remember their exact SAT scores

american dirt (3) vs. the jia tolentino poem (14)

Literary Hub » What Was Literary Twitter? The Bracket

american dirt (3)

Trending Because: In January 2020, Flatiron published Jeanine Cummins’s American Dirt, a book about a Mexican bookseller who finds herself forced to flee (illegally) to America to escape the cartel, which was pitched as “a literary achievement filled with poignancy, drama, and humanity” and “one of the most important books for our times,” and came emblazoned with rapturous blurbs from Stephen King, Sandra Cisneros, Ann Patchett, and Julia Alvarez. It was the talk of the literary town! But, as Lit Hub’s Jonny Diamond wrote, “as Cummins’s novel made its way into the broader pre-pub world the criticism began, led by Myriam Gurba’s vigorous December 12, 2019 polemic at Tropics of Meta, in which she notes that “Dirt is a Frankenstein of a book, a clumsy and distorted spectacle and while some white critics have compared Cummins to Steinbeck, I think a more apt comparison is to Vanilla Ice.” Things picked up speed from there.”

The outrage was immense. People hated not just the book, which was widely perceived as badly written and exploitative, but also the way it was being rolled out—this was a book about immigration written by a white woman who got a seven-figure book deal and a book party decorated with barbed wire, and who was touted, in the letter that accompanied early copies of the book sent to media outlets, as the wife of a “previously undocumented” immigrant (Cummins’s husband is Irish, which is…not the same). It was, to many on Literary Twitter and elsewhere, emblematic of the publishing industry’s history and present of tokenization, cultural stereotyping, and whitewashing.

By the end of January, the remainder of Cummins’ tour was cancelled after reported threats of violence against both Cummins and the host booksellers; reportedly some reviewers also received threats.

A protest group called #DignidadLiteraria, spearheaded by Gurba and writer Roberto Lovato in response to the controversy, organized an open letter at this website when news hit that Oprah would select American Dirt for her Book Club. “This is not a letter calling for silencing, nor censoring,” it reads in part. “But in a time of widespread misinformation, fearmongering, and white-supremacist propaganda related to immigration and to our border, in a time when adults and children are dying in US immigration cages, we believe that a novel blundering so badly in its depiction of marginalized, oppressed people should not be lifted up.” (Macmillan, Flatiron’s parent company, agreed to meet with the group on February 3 and “committed to substantially increasing Latinx representation, from authors to staff.”)

Obviously, the book was a huge bestseller.

Retweeted by: People who would definitely not get a barbed wire manicure

VS.

the jia tolentino poem (14)

Trending Because: In the year 2021, 3:AM Magazine (tagline: “Whatever it is, we’re against it”) published a poem by someone named Nicholas Rombre. The poem was called “Jia Tolentino” and began like this:

I want to ask Jia
Tolentino to ask
me to ask her

to ask me to let me
take, conditionally, her hand, the soft pink palm
of it, a gentle push
against my Wonder Bread face

Um, said Literary Twitter, en masse. What? See also: Why? The jokes were plentiful, but the best ones were the parody poems.

Retweeted by: Denizens of the eely wet slippery world

“yi-fen chou” (7) vs. kathleen hale stalking a one-star reviewer (10)

Literary Hub » What Was Literary Twitter? The Bracket

“yi-fen chou” (7)

Trending Because: Yi-Fen Chou was actually… Michael Derrick Hudson. A white American writer from Indiana made it into The Best American Poetry anthology by submitting under the name “Yi-Fen Chou,” a name he stole from a classmate. Hudson said the poems were rejected over 40 times before he finally published them by pretending to be Asian. Not great, Mike!

The Twitter dunks were very well-deserved, but there were also some really thoughtful responses and a great piece by Jia Tolentino. And it got the parody Twitter account treatment, too—remember these?

Retweeted by: The most dangerous people on Earth: vengeful poets

VS.

kathleen hale stalking a one-star reviewer (10)

Trending Because: Don’t read the comments if you can help it, because best case scenario you’ll feel bad, and worst case scenario you’ll go down a stalking rabbit hole to uncover an anonymous reviewer on GoodReads, look up their house on Google Maps, show up at the house, drop a book on the front porch, run away, and in the process tank your reputation. This story had so many weird turns, bizarre behavior, and celebrity cameos—it was Twitter gold, as we used to say.

Retweeted By: Commenters and catfishes

joyce carol oates (2) vs. alice hoffman claps back (15)

Literary Hub » What Was Literary Twitter? The Bracket

joyce carol oates (2)

Trending Because: Joyce Carol Oates is the demigod of Literary Twitter. This is a woman so prolific she writes a book a year and still has time to tweet about everything under the sun, the takes ranging from terrible to excellent to head-scratching to hilarious to the picture of her foot.

As Eric Thurm put it on this very website: “Like your mythical uncle, Joyce Carol Oates is, at heart, a troll. Prolific across all mediums, it is not difficult to imagine Oates delighting in the act of tweeting, of tossing thoughts into the world, both for the enjoyment of the craft and to see what happens, like tiny crystalline bombs. Joyce Carol Oates is very bad at Twitter, which is also to say she’s very good at Twitter.”

Also: the woman is 87! She just tweeted 3 minutes ago. All hail.

Retweeted by: Wan little husks

VS.

alice hoffman claps back (15)

Trending Because: Way back in 2009—Twitter’s infancy!—Alice Hoffman took to the platform to lambast the author of a “mixed” review of her novel The Story Sisters.

“Roberta Silman in the Boston Globe is a moron,” she wrote. “How do some people get to review books? And give the plot away.” She also apparently posted Silman’s phone number and email, and instructed fans to “Tell her what u think of snarky critics.”

Very quickly thereafter, Hoffman had deleted her Twitter account and issued an apology. (It appears that she joined again in 2015, but her tweets are currently protected.) A minor one in the scheme, of course, but a harbinger of things to come…

Retweeted by: Early adopters

Literary Hub » What Was Literary Twitter? The Bracket


sally rooney (1) vs everyone hating persuasion (16)

Literary Hub » What Was Literary Twitter? The Bracket

sally rooney (1)

Trending Because: It might not be fair to assign the Sally Rooney Discourse to Twitter, because the outsize hype was (is?) everywhere. (Remember the tote bags? The bucket hats? The coffee carts? The pop-up shop? The mural? Remember how Beautiful World, Where Are You became the most widely reviewed book in recent memory?) But when Normal People came out (2018), and also when Beautiful World, Where Are You came out (2021), and also when Intermezzo came out (2024), Literary Twitter had particularly no chill. And why not? She was (is?) “the first great millennial writer!” Sally Rooney was (is?) a Marxist! Or a poser! Taylor Swift once said she liked her. Her writing is highbrow, or is it lowbrow? Is it cool to like her, or lame? Actually, you know what, it’s all best described in the form of a Mad Lib:

Did you hear that a new Sally Rooney novel will be published in [MONTH]? Personally, I am [HYPERBOLIC ADJECTIVE]. I [FEELINGS VERB] Sally Rooney’s novels because they’re easy and enjoyable to read. She writes in the tradition of [THIN, WHITE WOMAN WRITER], which I think is [VALUE ADJECTIVE].

As an aficionado of literary fiction, I can tell you, without hesitation, that Rooney’s books, with their focus on romantic relationships, are exactly like those of [WRITER], whose books, as we all know, have long been considered [LITERARY GENRE].

I thought Conversations with Friends was [COMPARATIVE VALUE ADJECTIVE] than Normal People because of my feelings about Marxism.

Of course, Sally Rooney is very popular, which as a lover of books I think is a(n) [ADJECTIVE] thing. And as a writer myself, the success of another writer makes me feel [STRONG EMOTION].

All in all, I think Sally Rooney is the [NOUN] of a generation, and no matter what anyone feels about her books, there’s no denying that they’re the perfect thing to photograph with a [KIND OF VASE].

Anyway, lately (though it’s nothing new) Rooney has been making headlines for her unflagging support of Palestine, which has, among other things, recently prevented her from traveling to the UK to accept an award. Some hype is justified.

Also, remember Lorrie Moore’s review of the Normal People adaptation? The one that was actually a (negative) review of millennials? Incredible stuff.

Anyway, this discourse will probably never die. To quote another, now-deleted tweet from Brandon Taylor: “Rooney Tunes, we ride again.” Forever…

Retweeted by: [KIND OF MILLENNIAL]

VS.

everyone hating persuasion (16)

Trending Because: The online backlash was especially intense to Netflix’s “Fleabag-ification of Anne Elliot” right from the inital trailer release. In hindsight, this adaptation of Jan Austen’s Persuasion was probably the beginning of the end for the knockoffs of the cheeky, fourth-wall-breaking style that Fleabag did so well. The lesson here? Be very careful around the Austen stans.

Retweeted By: Folks who still write with a quill pen

“this is just to say” as meme poem (8) vs luigi’s goodreads (9)

Literary Hub » What Was Literary Twitter? The Bracket

“this is just to say” as meme poem (8)

Trending Because:

This is just to say

you have seen
the William Carlos Williams meme poems
that were started
as early as the ‘60s

and which
you have probably
memed
for yourself

Forgive me
they’re all so delicious
so sweet
and so everywhere

Retweeted By: The aspiring poet in all of us and wicked, unapologetic plum thieves

VS.

luigi’s goodreads (9)

Trending Because: The hunky (alleged) shooter went from suspect to sexpot in an internet second, and we all cosplayed Harriet the Spy and went digging. His GoodReads account turned up almost immediately. We wrote about it, The Cut covered it, and folks jumped on the Internet Archive to back it up. It’s a mixed bag: Luigi read the stereotypical male canon, self-help stuff, and some real red flag books.

This was one of the last, great Lit Twitter moments in our memory, before most of us jumped ship for only-slightly-different pastures.

Retweeted by: Horny web sleuths

literary hats (5) vs. “the world is crap” (12)

Literary Hub » What Was Literary Twitter? The Bracket

literary hats (5)

Trending Because: Reading is a solitary pursuit, basically. So how will people in the world know that you do it? More to the point, how will people on the internet know that you do it?

Well, one way is to wear a hat, or at least tweet about how you wear one, or how you’d like to wear one. Hence the brief glorious reign of Minor Canon, which popped up on what had then become X to sell some literary hats, which could signal one’s fandom for Lydia Davis, or Rachel Kushner, or Zadie Smith, by saying “Lydia Davis,” or “Rachel Kushner,” or “Zadie Smith” on them.

“Criticism and mockery soon followed,” wrote Wilson Wong in the Times. “The hats were confusing (at $27 apiece, which does not include tax or shipping); posturing (As one observer said: “Wow! You read! And you’ve read books by a woman! That’s so crazy!”); exploitative (Minor Canon did not initially ask the writers for permission to use their names or offer them a cut of its profits).”

Still, people bought them, because in a sea of sports jerseys (?) and band t-shirts, it’s fun to have merch that’s just for us. Now literary hats are everywhere. But the best one is here.

Retweeted by: People who can’t name a football team

VS.

“the world is crap” (12)

Trending Because: What was all that “crap” about, exactly? Lucy Ellman got the keys to her UK publisher’s Twitter account and popped off for 257 Tweets. Iconic.

Retweeted By: Confused small press fans

r.i.p. book twitter (4) vs. what font r u using? (13)

Literary Hub » What Was Literary Twitter? The Bracket

r.i.p. book twitter (4)

Trending Because: What was more Literary Twitter than the handwringing about the fate of Literary Twitter? Musk took it over in October 2022, at which point we were already calling it the Hellsite, spawning a lot of people leaving, or at least promising they were going to leave. Lit Hub did not pull the plug until May 1, 2025, at which time our Editor in Chief Jonny Diamond wrote:

We no longer want to provide free content and engagement to a deranged billionaire and his dysfunctional little clubhouse. I understand the argument that we shouldn’t cede our space in the public square to the bad people, to which I respond: How is a privately owned, algorithmically driven digital service, that suppresses speech it doesn’t like and amplifies speech (often hateful) that it does, anything like a true public square? To take the analogy further: If all your friends have left the town square, and it’s full of hateful morons with the loudest bullhorns, who just want to sell you fallout shelter supplies and dick pills, wouldn’t you leave?

In the meantime, you can find us on Bluesky.

Retweeted by: We don’t know, we aren’t there anymore

VS.

what font r u using? (13)

Trending Because: Out of all the strange craft fights on Twitter, this is probably one of the strangest. Writers pulled back the curtain about which fonts they write in and the answers were startlingly divisive.  The fonts people use most pretty tame—classics like Times New Roman, Calibri, and Courier—but some authors admitted to roaming around in weird corners of the typeface dropdown menu and some even recealed a “polyamorous approach to typefaces.”

This is the perfect Twitter fight for writers: low stakes enough for lot of people to chime in and personal enough for the knives to come out.

Retweeted by: Writers procrastinating on Pinterest and people who make elaborate homemade birthday cards

“top 7 warning signs in a man’s bookshelf” (6) vs. guy in your mfa (11)

Literary Hub » What Was Literary Twitter? The Bracket

“top 7 warning signs in a man’s bookshelf” (6)

Trending Because: Jess McHugh posted a list of “Warning Signs In a Man’s Bookshelf” combining many of the literary internet’s favorite things: judging bookshelves, worrying about men’s reading habits, and Infinite Jest. Naturally, the Tweets poured in.

Retweeted By: Tired straight women

VS.

guy in your mfa (11)

Trending Because: Maybe the most memorable Literary Twitter bit account, just edging out @Kim Kierkegaardashian. @GuyInYourMFA embodies the worst version of the stereotypical dude writer who has both too much and too little to say. The tweets nailed the voice of this workshop menace, who was full of references, ideas for novels, takes on feminism, new Moleskines, spelling opinions, musings on writing women, and so much more. And not to brag, but we got to interview “him.”

Retweeted By: Anyone who has taken a workshop with one of these guys

“so is paris any good?” (3) vs. the dictionary is cool (14)

Literary Hub » What Was Literary Twitter? The Bracket

“so is paris any good?” (3)

Trending Because: Maybe the first truly great tweet of Literary Twitter, from an expert at the form.

Retweeted by: People with a special closet for their tote bags

VS.

the dictionary is cool (14)

Trending Because: Way back in 2016, when we talked about “the Resistance” without rolling our eyes, and were still impressed by brands having funny Twitter accounts, Merriam-Webster (yes, the dictionary) emerged as a surprisingly irreverent, informative, and anti-Trump voice on Twitter. It was the mildest kind of resistance, but it was still nice. Good to know the dictionary is on your side.

Retweeted by: Word nerds, people with signs

lauren oyler pan day (7) vs. book organization nazis (10)

Literary Hub » What Was Literary Twitter? The Bracket

lauren oyler pan day (7)

Trending Because: Remember that one, precious day, that single glittering moment, when everyone (“everyone”) knew that there was a devastating Bookforum review of noted devastating reviewer Lauren Oyler’s book, but it wasn’t yet online? For a few hours, everyone was like:

And then, everyone was like:

And then, soon, everyone was like:

Simpler times.

Retweeted by: The chronically online, book reviewers, anxious novelists

VS.

book organization nazis (10)

Trending Because: Scrutinizing people’s bookshelves became a cottage industry during lockdown, but Lit Twitter has always been about that judgmental life. Organizing books by color? We have bizarre thoughts. Fancy shelves? We think it looks “like a Sephora.” Organizing your books at all? We prefer chaos.

Retweeted By: People who know the difference between RGB and CMYK and have strong opinions on Pantone’s color of the year

should adults read ya? (2) vs “black box” by jennifer egan (15)

Literary Hub » What Was Literary Twitter? The Bracket

should adults read ya? (2)

Trending Because: The heat coming off posts about YA could warm a small Nordic country. Most of this passionate (deregatory) posting is about the basic question of whether it’s okay for adults to read young adult books. Is YA a comfort blanket for the morally superior, just simplistic, unchallenging fiction? Has the tastes of YA readers changed publishing? Should the “old hags” complaining about it just shut up?

People simply love to shout about this one. One of the biggest Twitter reactions to a piece of writing I’ve ever seen happened in the wake of Ruth Graham’s “Against YA” essay. The vitriol was so intense that Teddy Wayne included it in an essay on how bad internet outrage has gotten.

Retweeted By: The forever young and the forever mad

VS.

“black box” by jennifer egan (15)

Trending Because: Twitter as a place to publish novels or short stories was overstated in hindsight. The process mostly works the other way it seems, since so many novels sound like Twitter these days.

But possibly the most prominent and successful experiment in Twitublishing was when the New Yorker serialized a Jennifer Egan sci-fi story on their account, and later collected and published it in print. It’s a good story, and Egan’s inspiration was pretty interesting, as was her process of storyboarding the story by hand in small rectangles. Still, the novelty venue never felt like much more than a gimmick. RIP, your Twitter novel.

Retweeted By: People gazing into crystal balls looking for the future of fiction

Literary Hub » What Was Literary Twitter? The Bracket


cat person (1) vs. the goldfish wins the pulitzer (16)

Literary Hub » What Was Literary Twitter? The Bracket

cat person (1)

Trending Because: In 2017, The New Yorker published a short story by a then-unknown writer, and within days it had gone viral. It would become the year’s second-most-read piece on the website, despite it being published in (checks watch) December. And again, a short story. Everyone was talking about it, even people who didn’t usually read fiction. (This was during the #MeToo movement.) Some of those people actually didn’t know they were reading fiction. Many women were in awe of how relatable it was. Many men felt they had to explain that it wasn’t that relatable at all. Some people bemoaned the fact that “relatability” was apparently important to readers; other people bemoaned the fact that some people were complaining about literature going viral. Fine.

But THEN, years later, a woman named Alexis Nowicki wrote an article alleging that “Cat Person” was based on her life. The debate about the story was instantly reignited, this time with a new bent: is it okay to steal the lives of others to write viral short stories and get seven figure book deals? Turns out there was actually no answer. Isn’t that always the way?

Retweeted by: People with ex-boyfriends

VS.

the goldfish wins the pulitzer (16)

Trending Because: In 2014, Donna Tartt’s The Goldfinch won the Pulitzer Prize for Fiction—but the official Twitter account for the Pulitzer Prizes announced the winner as The Goldfish.

“In the history of Twitter blunders, this one ranks near the bottom—as I recall, the Pulitzer account deleted and corrected the announcement almost immediately—but for some reason, it continues to delight me,” Lit Hub Senior Editor Jessie Gaynor wrote in 2021. “Maybe because it was such a gentle, victimless error that even Twitter’s ghouls weren’t baying for the poor social media editor’s job. Maybe because the typo conjured the image of an unblinking goldfish in his bowl, incredulous at having won one of publishing’s highest honors. (He didn’t even know he was in the running!) Maybe because it opened up the possibility of an actual novel called The Goldfish, slightly less sprawling but no less captivating.”

Bless.

Retweeted by: Mostly just Jessie

men can’t write female characters (8) vs. the problematic author list (9)

Literary Hub » What Was Literary Twitter? The Bracket

men can’t write female characters (8)

Trending Because: Way back in 2018, a brief trend emerged on Twitter—inspired by a deluded gentleman—in which women were describing themselves as if they were male writers.

Astonishingly, men did not respond by writing about women any better, and versions of this conversation would resurface again and again. There was even a whole handle devoted to it (RIP). Now it all lives in the group chat.

Retweeted by: The L-L-L-LADIES

VS.

the problematic author list (9)

Trending Because: In 2022, someone made a spreadsheet Notes app table of “Problematic/Controversial Authors” and everyone on Twitter dunked on them for a whole day. Not because there aren’t plenty of truly problematic and controversial authors out there, obviously, but because of some of the choices, and the reasons (or in the case of Colleen Hoover, lack of reasons) given, many of which seemed to conflate topics in works of fictions with the morality of the authors themselves. Is this the quintessential reading comprehension issue of our era?

Apparently the original poster was only 20 years old, which explains some of it. (Some people thought that we shouldn’t mock 20-year-olds, but also 20-year-olds can vote and go to war, so they can also, in my opinion, be held accountable for their bad opinions.)

Most of the actual tweet reactions to this are gone from the internet, but here’s a good roundup from a TikTok user (the tide, at that time, was already beginning to turn….).

Retweeted by: Those with a modicum of critical thinking skills

online, you are your character (5) vs. elon musk can’t read (12)

Literary Hub » What Was Literary Twitter? The Bracket

online, you are your character (5)

Trending Because: There was a moment when tweets were leading to line edits of books, which was a dizzying amount of power for Lit Twitter, a group of people who already think too highly of themelves. Tweets complaining about specific sentences in published books led to changes in future printings, inadvertently making authors accountable for the statements, opinions, and actions of the people they’d invented. Maybe you can’t separate the art from the artist, but you can copy edit them.

Retweeted By: People who write in the margins of everything

VS.

elon musk can’t read (12)

Trending Because: There’s no lack of evidence that the richest man in the world isn’t a particularly deep thinker. Lit Twitter’s contribution was calling out how often Musk keeps clearly misunderstanding books, everything from Orwell, to Huxley, to Ian M. Banks, to Asimov. His lack of media literacy wouldn’t be an issue if he wasn’t able to act on these terrible misinterpretations, and if he wasn’t so deeply and obviously desperate to be liked. A trillion dollars can’t buy you a clue, it seems.

Retweeted By: A lonely man shouting on the playground that he bought, and Joyce Carol Oates dunking on him over and over and over

natalie portman and jsf’s emails (4) vs. emerald fennell’s wuthering heights (13)

Literary Hub » What Was Literary Twitter? The Bracket

natalie portman and jsf’s emails (4)

Trending Because: One of the best rumors (?) in 21st century American letters is the one that has Jonathan Safran Foer leaving his then-wife, the novelist Nicole Krauss, for the actor Natalie Portman, on the basis of an email correspondence, only to find that Natalie Portman was not interested in him, nor in leaving her then-husband Benjamin Millepied. Back in 2016, when they both had projects to promote, they published some of their Extremely Pretentious and Incredibly Ridiculous email correspondence in T Magazine, to the shock and awe and sheer delight and unrestrained derision of all who read it. Because yikes.

This is perhaps the best, or most memorable excerpt, from Jonathan: “It’s almost 6:00 in the morning. The boys are still asleep. I can hear the guinea pigs stirring, but that might be the residue of a nightmare. People often refer to aloneness and writer’s block as the two great challenges of being a novelist. In fact, the hardest part is having to care for guinea pigs.”

The internet had a field day, as they say. The article, which was accompanied of several photos of Portman in various bathing suits and sweaters (?), but no photos of Jonathan Safran Foer, also spawned a hashtag: #FindPortmansPants. For real, though, where are they?

Retweeted by: Schadenfreudists, meat eaters, normal emailers

VS.

emerald fennell’s wuthering heights (13)

Trending Because: Last year, in Twitter’s dying days, its remaining denizens became enraged over the casting announcement for Emerald Fennell’s adaptation of Wuthering Heights (the film, as of this writing, has not actually come out, so consider this a developing story). “I think everyone is on the same page—which is to say, angry,” our critic wrote. “The internet is angry, my friends are angry, and I am angry, and here’s why (though if you are reading this website, you probably already know this news): Emerald Fennell, the writer-director of Promising Young Woman and Saltburn, is adapting Emily Brontë’s novel Wuthering Heights, and it has been announced that the two impassioned, absolutely unhinged leads Cathy and Heathcliff will be played by Margot Robbie and Jacob Elordi.” Those are not good choices, sayeth the internet. Fennell did not listen, needless to say.

Retweeted by: English Literature majors

insta-poets are cringe (6) vs. liz gilbert self cancels (11)

Literary Hub » What Was Literary Twitter? The Bracket

insta-poets are cringe (6)

Trending Because: Before you get mad at us: yes, the poets who were posting carousels of notes app poems alongside vibey videos of them reading were mostly an Instagram phenomenon. But the criticism and mockery was all over the ‘net. This trend is typified by how “hating on Rupi Kaur” became an entire genre of posting for a while (she’s since been firmly on the right side of history, for what it’s worth).

Did these poets-as-a-lifestyle come across as embarrassingly try-hard? Sure. But now that all writers are more or less required to be influencers, the debate over the right way to post your poems seems grimly prescient.

Retweeted By: Portlandia-era 2000s hipsters and writers who love using honey as a metaphor

VS.

liz gilbert self cancels (11)

Trending Because: In June of 2023, by any measure close to the end, Elizabeth Gilbert announced a new novel, entitled The Snow Forest, in which a family flees Soviet forces to a Siberian forest where they “protect nature against industrialization.” After “overwhelming” outrage stemming from Russia’s assault on Ukraine, she backpedaled, publishing a video in which she told readers, “I have received an enormous massive outpouring of reactions and responses from my Ukrainian readers expressing anger, sorrow, disappointment, and pain about the decision that I would choose to release a book right now … set in Russia. I am making a course correction.” (The book, which had been slated for publication in February 2024, has not yet been released.)

But Literary Twitter was not appeased. Or at least, a different side became interested:

Retweeted by: Elizabeth Gilbert fans, Elizabeth Gilbert haters, Elizabeth Gilbert

bob dylan wins the nobel (3) vs. not my cormac (14)

Literary Hub » What Was Literary Twitter? The Bracket

bob dylan wins the nobel (3)

Trending Because: The singer-songwriter and Bard of the Boomers won the biggest writing prize in the world and it immediately divided Twitter: there was praise, snark, and even more snark. And like all good Literary Twitter moments, it’s still on some people’s—and their wives’— minds.

Retweeted By: Girls from North Posting Country

VS.

not my cormac (14)

Trending Because: In the summer of 2021, Cormac McCarthy went viral on Twitter. Or, rather, a Twitter account claiming to be Cormac McCarthy, obviously fake, delighted us for a weekend, and then, even more delightfully, was somehow verified.

“The account has been around since 2018—and to be fair, didn’t seem to be genuinely attempting to fool anyone—but a viral tweet about how McCarthy’s publicist was pestering him to Tweet because ‘engagement is down and so are metrics and something something who cares’ gave the account enough traction (and by traction I mean people tweeting ‘so true bestie’ at Cormac ‘Relatable King’ McCarthy) that Twitter went ahead and verified it,” our editor Jessie Gaynor wrote at the time.

The account was confirmed to be fake by McCarthy’s agent, and finally was suspended, if only temporarily. Now the account is dormant, but its bio says “parody” three (3) times. (Eventually, the New York Daily News revealed the man behind the mischief as Daniel Watts, a free speech lawyer, comedic playwright, Youtuber, and then-long-shot candidate for California governor.) Ok!

Retweeted by: Rubes

patrick bateman, lifestyle icon (7) vs. it’s tommaso (10)

Literary Hub » What Was Literary Twitter? The Bracket

patrick bateman, lifestyle icon (7)

Trending Because: If Twitter and TikTok are to be believed, the young manosphere 1) loves Bret Easton Ellis’s nastiest character, and 2) can’t understand satire. File this under “the media literacy crisis.”

The status and brand obsessed psychopathic murderer from American Psycho (it’s right there in the title, dudes…) somehow became an aspirational meme for “sigma males”, who also want to be brutal and cruel but also have good skin. Fittingly for how fascist-coded this phenomenon is, it emerged right on the Twitter/X cusp, when a lot of us fled the site as it was being aggressively taken over by the dominance obsessed incels who were obsessed with a finance bro axe murderer.

Retweeted by: People who have been kicked off dating apps, LinkedIn influencers

VS.

it’s tommaso (10)

Trending Because: The biggest troll on Literary Twitter was, or perhaps still is, the “Italian journalist” Tommaso Debenedetti, who for years has been impersonating various writers and politicians on the old internet, and then usually claiming that someone important has died: Cormac McCarthy, J.K. Rowling, Kazuo Ishiguro, the pope. Almost without fail, we (or at least some of us) fall for it.

Tommaso got his start making up interviews with literary giants and publishing them in Italian newspapers—when he was caught, he said it was an intentional hoax meant to expose the Italian media. “Italy is a joke,” he said. “Information in this country is based on falsehoods.” Unable to continue that grift, he has turned to Twitter.

“What’s important to note about these hoaxes is that they are absolutely terrible—totally artless, not believable at all, only really a “fool me once” situation if you were born or signed up for a Twitter account yesterday,” wrote Lauren Oyler in Bookforum. “Their relative success is even more embarrassing when you consider that the targets are supposed to be readers, people who approach language actively, if not critically. We live in a world in which people are constantly lying and cheating for no reward beyond fleeting attention, and in which Louise Glück does not write in ESL. You know this, but it doesn’t seem to matter. The literary world—full of gullible romantics, blinkered narcissists, and people who understand their preferences as inseparable from their souls and therefore never to be insulted—is easy to troll.”

Don’t believe everything you read, folks. Or at least don’t believe it before stopping to wonder: but is it Tommaso?

Retweeted by:
“Kim Jong-un”

ya pile-ons (2) vs. anne carson needs therapy (15)

Literary Hub » What Was Literary Twitter? The Bracket

ya pile-ons, or ya twitter’s toxicity problem (2)

Trending Because: YA Twitter always seems to be embroiled in some sort of drama or pile-on that would be illegible even 15 years ago. Some of these takes would kill a small Victorian child.

It’s not always the YA fans who are acting out, the authors are behaving badly too. One of the most prominent cases was when bestseller Sarah Dessen zoomed in on a local news story where a student was quoted saying that Dessen’s books shouldn’t be included on a university “Common Read” list. Dessen crashed out spectacularly and pulled in her very famous author friends, starting “a minor Twitter riot” to gang up on the student. Even by YA Twitter standards, it got very ugly, very fast.

Retweeted By: The thin skinned

VS.

anne carson needs therapy (15)

Trending Because: On a normal day in June, New Yorker writer Hannah Williams posted a screencap of Anne Carson’s 2017 poem “Saturday Night As An Adult,” with the caption: “Think about this a lot.”  For some definitely normal reason, this went viral.

“As of 10 a.m. EDT, June 7, Williams’ tweet had been retweeted 928 times, quote-tweeted 583 times, and liked almost 10,000 times, indicating 928 instances of people finding an outsized resonance in the original tweet, and 583 instances of people hoping to correct the discourse, which ran quickly off the rails into a series of what Carson might term ‘yell factions.’” Lit Hub’s Janet Manley wrote at the time.

Critiques of the short poem about getting dinner at a noisy restaurant and finding bones in your fish fillet ranged from “kill Anne Carson?” to “wow that’s crazy has the author ever thought about letting joy into their life.” Generally speaking, a common theme was “can’t we just have a nice dinner here on Twitter, Anne Carson?”

Critiques of the critiques argued for the salvaging of context amid anthropogenic context-decline. I note, for example, Carson’s formal choices around line breaks and choice in the poem to use the royal “we” to engage the reader (seemingly, it worked). The viral moment came as the government issued a Code Red for air quality across much of the Eastern U.S., and as scientists warned that Arctic ice-melt was approaching a tipping point.

“I think it’s about the Michael Cera movie,” said the internet in utter earnestness.

The conversation continued into June 7, showing no signs of letting up despite the orange skies over Twitter hotspot New York City.

“Anne Carson should go to therapy and work on setting boundaries” offered Lauren Oyler in presumed disappointment at the level of discourse we have to work with here.

It’s good advice for all of us.

Retweeted by: People who understand poetry, people who do not understand poetry, people who may or may not understand poetry but who definitely need to let joy into their lives, people who are so joyful the rest of us will never understand

 

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